Last night I had the opportunity to meet Jim O’Shaughnessy, the Founder and President of PRIME Ammunition. I have had previous phone conversations with Mr. O’Shaughnessy and right off the bat got the impression he was laid back and approachable.
I met Jim and the guys of PRIME Ammunition at their warehouse here in Las Vegas. Everyone was very friendly and I quickly became comfortable sharing opinion and ideas with them. If you haven’t heard by now, PRIME produces some of the best factory ammunition for; hunting, self defense, competition and long range precision shooting.
Their ammunition is manufactured in one of RUAG’s state of the art facilities, which ensures an extreme level of consistency. They also go beyond that and offer subscriptions that guarantee your ammunition purchases, and offer a one year fixed price (benefits vary on subscription level). Anyone who shoots often and has been subjected to Presidential election panic buying or tinfoil hat hoarders can easily see the advantage and value is a subscription with PRIME Ammunition.
PRIME offers different “tiers” of ammunition to their subscribers, some offerings are inexpensive and purely intended for practice and plinking. Other offerings which would be considered the middle ground are still affordable but will exhibit better accuracy than entry level ammunition (great for training). The top tier is full on match ammunition that is going to exhibit extreme accuracy in your pistols and rifles. This is ammunition you can pull out of the box and win a competition with! PRIME is also continually adding benefits available to their subscribers which include discounts and training opportunities.
Something else that stood out to me regarding Prime Ammunition was the fact they offer ammunition for cartridges like .260 Remington, 6.5mm Creedmoor and .338 Lapua, in addition to common cartridges like .223 Remington and .308 Winchester. I cannot say enough good things about Jim and his crew. I hope to be able to spend more time with them in the future and share more information, perspective and opinion about PRIME Ammunition.